Client
Más Orange
Industry
Telecommunications
Client since
2018
About the client
MásOrange is a leading company in the Spanish telecommunications market, specialised in fixed and mobile telephony services, Internet, and subscription TV. With a vision focused on excellence and cutting-edge technology, MásOrange turns connectivity into a superior experience.
Project details
- Integrations ERP et outils
- Web development / SEO
- CRM portals
- Applications Android et iOS
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Initial situation
The MasMóvil group is made up of a set of brands/companies that have gradually joined the group. Each of them has an independent methodology in terms of presence, operations, and promotion.
They needed a provider capable of unifying the management of the brands’ portals, as well as each brand’s specific way of operating. A software provider with advanced knowledge of online presence, who could create new web portals and position them in a demanding environment where each brand sells the same services as the others.
They also needed to be able to integrate external tools, such as coverage checks and the subscription and signature processes.
That’s how, in 2018, we had the opportunity to show that it is not enough to be present, and that you should not settle for a comfort zone that allows you neither to grow nor to transform technologically.
An agile methodology as the engine for change
A company with a well-defined roadmap and clear ideas about its digital transformation must be methodical. If we add to this the need to create interactions and integrations between the different tools already in use and those that are about to arrive — before, during, and after — we find ourselves facing a scenario that requires agility.
Agility is the ability to adapt to change, adjust timelines and priorities, and above all, to respond quickly to issues and provide solutions.
Our own methodology, based on SCRUM with KANBAN visualisation and organisation, allows us to involve the client in decisions and priorities by integrating them into the development team — creating the superpower of anticipating problems that may arise during project development.
That is the difference between being reactive and being proactive, between being a participant or being the driving force of your digital transformation. It is the difference between being present and standing out.
Anticipating results
Defining milestones
Aligning objectives
Flexibility
Productivity
Large-scale digital transformation
From the beginning of the project in 2018 to today, we have become a key player in its digital transformation.
Management portals and iOS & Android apps
- Portal for managing franchisees and their operations.
- CRM portals.
- Management and visualisation apps for consumption, invoices, and top-ups for different brands.
Corporate web portals and telecom service sales
- For MasOrange, we developed all new portals in web environments, for example for brands such as CableMovil, Netllar, or HitsMobile.
- Advanced SEO web positioning for each brand.
ERP integrations and management tools
- Experts in integration with your main ERP and all the management tools specific to each brand (coverage checks, marketing tools, subscription and signature processes).
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