Custom CRM development
Among all a company’s management tools and systems, a CRM is probably the most widespread. With our experience, we believe a CRM solution is not limited to customer relationship management: it covers the complete management of the business.
Often, everything starts with a simple Excel file. Little by little, that file becomes a real monster: it centralises orders, sales, statistics, and ends up being used by several people.
At that stage, the value of data starts to become diluted. Then comes the moment to look for a solution on the market. There are many CRMs, more or less flexible and costly depending on the business model. But they never fully adapt to the way you work, and they often require a considerable time investment to adapt.
That is exactly where we come in: we design custom CRM tools built for your business, with common sense, transparency and real added value drawn from our experience. We preserve the essence of your existing system—your Excel refined over the years—while giving it the power of a web or mobile application capable of fully leveraging your data.
For more than 15 years, we have been developing custom CRMs, 100% tailored to our clients’ needs. A solution ready to evolve, in order to optimise costs and development timelines.
You have the idea, we turn it into reality.
Custom CRM as a methodology
At illusion Studio, we have chosen to work with a methodology that allows our clients to actively participate in every stage of their project. We leave behind the old approach where developers built the application on their own, and the client only saw the result once the work was finished.
We apply our own methodology, inspired by agile methods such as SCRUM and KANBAN—SCRUM for planning, and KANBAN for tracking. Thanks to this combination, we ensure direct contact, constant collaboration, better forecasting and precise execution.
The benefits of a custom CRM for your company
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No licence costs, no user limits
Our custom CRM developments are designed with no user limits and no licence costs. You only pay for our real work. With our experience, we also advise you on the best way to reduce operational costs through your CRM. And, as always with our custom developments, you own the code.
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Agile information management
We analyse your repetitive processes to rethink them in order to save time and streamline your management. We create automated and configurable processes capable of eliminating unnecessary manual tasks.
Our principle is simple: if we develop a custom CRM, it must be genuinely useful.
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Give value to your data
It is no longer just about displaying lists of customers, quotes or orders. The challenge is to go further: analyse the real value of each data point, understand a customer’s history and profitability, as well as the performance of a product, an employee or a supplier.
We help you define the right indicators so your data becomes a real growth lever.
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ERP integrations or other software
We are experts in integrating with external platforms that have APIs or connectivity features. And since we develop bespoke solutions, we can also build your own APIs so other applications can connect to your CRM. The result: a more open, powerful and scalable system.
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A custom CRM for every company, built for the future
Since 2008, we have been designing custom CRMs tailored to each company and its specific needs. Our model is not based on reusing existing developments, but on creating a useful, well-designed and scalable CRM. Above all, we build long-term trusted relationships with our clients. Because a satisfied client is our best recommendation.
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SaaS CRM solutions by illusion Studio
Over the years, we have also developed our own SaaS CRM solutions, offered with a monthly subscription and no licence limits. They include essential and scalable features and keep the advantage of being fully adaptable to your company, because we control the development.
In this way, we can also offer quality solutions to companies that want a high-performing CRM without investing in 100% custom development.
illusion CRM
A licence-free CRM for agencies, SMEs and freelancers
CRM Mobile Cloud
A CRM designed to manage mobile phone retail points of sale.
EXPERTS IN CUSTOM CRM DEVELOPMENT
Discover how our custom CRM can transform the management of your company.
Contact us
OUR CUSTOM CRM DEVELOPMENT SUCCESS STORIES
We selected these projects among many others to illustrate the diversity of industries, the richness of use cases and the complexity of the developments we deliver. Contact us to learn more—we are convinced we can turn any project into a great project.
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ArancoCompany specialising in professional packaging services, known for its strong track record and high level of professionalism. We developed a custom customer relationship management system, ensuring it perfectly adapted to their specific needs, notably through integration with their enterprise resource planning (ERP) system.
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Roca DefisanLeading company in fumigation and pest control services. Since 2008, they have relied on us as a key player in their digital transformation. We developed a tailored integration system enabling bidirectional data transfer between their custom CRM and their ERP.
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GFA Real EstateReal estate group with a large portfolio of properties and customers. The results of implementing their custom CRM were significant: fewer errors, improved data quality and better decision-making.
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TegasSince 2014, Tegas has entrusted us with the development of all its internal tools. The results of their custom CRM have been remarkable thanks to the elimination of manual processes and the reduction of data processing time.
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EventscarsClassic car rental company for weddings, events and cinema. Developing a custom CRM enabled them to manage customer relationships much more efficiently by structuring and centralising all relevant information for accurate, personalised follow-up.
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Eternity onlineCompany specialising in developing advanced, human-centred technologies aimed at improving the communication of tomorrow’s world in the telecommunications sector. Our custom CRM developments enabled them to optimise collaboration and communication between their teams.