E-commerce and Online Stores

Custom online stores and checkout journeys that stand out — and that sell

E-commerce is now one of the main purchasing channels for consumers and a major growth opportunity for both small and large businesses. It is no longer an optional channel: often, it is the primary source of revenue.

The number of online purchases continues to grow at a steady pace, and users have made it part of daily life — a clear opportunity for businesses that invest in an online store.

At illusion Studio, we have more than 14 years of experience creating online stores, payment gateways and custom checkout journeys. Unique projects, fully customisable and adapted to the needs of each business and each customer. That is why we know how to build a high-performing online store.

We continuously adapt to our clients’ digital and budget needs. Every business, every project and every idea has its own specifics. We treat every assignment independently, with no off-the-shelf solutions. We create tailor-made projects and provide unique answers for unique projects.

Our experience and our clients’ satisfaction are a benchmark. We have a web development team that works alongside online marketing and e-commerce SEO experts in Valencia, so your store stands out from the competition.

Custom online stores: our method

At illusion Studio, we are committed to giving our best to achieve the best results in every project. We use agile methodologies such as Scrum and Kanban, which allow us to focus on what matters and avoid distractions. This makes the process more efficient and the results higher quality.

We work through milestones defined with our clients. Our professionals continuously monitor progress and iterate based on client feedback, making the client an active part of the process to guarantee the best results.

We work with PrestaShop, the leading self-managed e-commerce platform. Our team is fully involved in every project and looks for the best way to launch your store, carrying out a competitive analysis in advance or a marketing report.

Custom online store development methodology at illusion Studio

Benefits of our custom store and checkout developments

Custom development options adapted to your budget

At illusion Studio, we focus on scalable and sustainable projects. No throwaway projects: we want case studies we can be proud of — which is why we are selective. One of our principles is to make our clients autonomous, by creating self-managed stores and checkout journeys with no constraints. We go further by adding value and solutions for future challenges. Our experience must be a key asset in every project.
E-commerce and online store development with PrestaShop

We develop stores with PrestaShop, the most stable and widely used e-commerce platform on the market, leveraging its full potential to create a unique purchasing experience. We support you before, during and after go-live, for your peace of mind: we handle everything that is less visible (domain name, hosting, SSL, updates and backups) so your project stays front and centre.
Stores, payment gateways and custom checkout journeys

Imagine an expert team in custom web application development, ERP integrations and mobile apps. With PrestaShop, we can connect your store to your CRM or ERP and create unique processes for your e-commerce, giving it scale and a future.

That is the difference between being present and standing out.

The second option — the most requested — is the development of online stores, payment gateways and custom checkout journeys.

Any project that requires higher quality, third-party integration or unique processes — beyond the PrestaShop standard — is eligible for this option.

We have developed 100% custom stores, booking systems with online payment, subscription journeys (services or credits) and payment gateways for very specific cases, with immediate or deferred payment. We are experts in integrations with Redsys and PayPal.

You have the idea, we make it happen.
Digital marketing and SEO for your store

You also benefit from an expert marketing team to grow your online project: SEM campaigns, social media management, WordPress web design and a proprietary SEO methodology.
Integration of your store with ERP, CRM, apps and third-party APIs

At illusion Studio, we have solid experience in software integrations with ERP, CRM, APIs and other applications, to connect your store or checkout journeys and extend their functionality. We automate processes and generate significant savings on annual licence costs.

We also develop custom mobile applications for Android and iOS, to amplify the sale and reach of your e-commerce.

PROFESSIONAL ONLINE STORE DESIGN AND DEVELOPMENT SERVICES

Discover everything we can do to optimise costs and improve your online sales processes.

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Some of our online store development case studies

For more than a decade, we have worked with businesses of all sizes and across different sectors — and we have grown and learned with them. Many of our clients have become friends, with trust as our cornerstone. Here is a selection of standout e-commerce projects in Valencia, chosen for the diversity of industries, use cases, complexity and scale. To learn more, contact us: we are confident we can turn any project into a great project.

Deportes Alvarado (Prestashop)
Company specialised in diving, skiing and hiking equipment. It needed a store capable of showcasing a large product catalogue — the solution: an attractive, intuitive e-commerce experience that stays true to Alvarado’s spirit throughout the checkout journey.
Metalfix (Prestashop)
Distributor of abrasive products. We configured a customised store with self-managed content, multiple payment methods and blog management to improve organic search visibility.
Licencias Caza y Pesca (Custom checkout journey)
Company specialised in the online management of hunting and fishing licences. It needed a store where all the required documentation could be found easily. We designed a store with a simple, intuitive look and feel, synonymous with ease of use and accessibility.
kenia Outdoor y Fitness (Prestashop)
Specialist in sports equipment for martial arts, crossfit, boxing, taekwondo, aikido and climbing. We created a store for the full catalogue, with intuitive navigation, self-managed content and multiple payment methods.
Profesto (Custom checkout journey)
Working hours control tool. A proprietary product in continuous evolution, for which we developed ad hoc checkout journeys.
Lingo university (Custom checkout journey)
Online English school for children aged 5 to 12. It needed a journey that allowed lessons and classes to be booked on the website. We designed a simple, intuitive checkout funnel consistent with the site’s look and feel, so parents can enrol their children easily.
Grupo Másmóvil (Custom checkout journey)
Benchmark company in telecommunications. It needed a personalised journey that allowed customers to check coverage in their area for the chosen offer. Solution: a simple page, easy to navigate, with a polished look and feel.
Eventscars (Custom checkout journey)
Vintage and classic car rentals for weddings and events. We created a customised online store in Valencia, with self-managed content and a polished, clean aesthetic that reflects the brand’s spirit.